CEO positioning or marketing of public figures such as politicians or athletes: always keeping relevant content from trade media, mass media, and the surrounding environment in view.

The desired expert content is automatically identified for further use – all posts about the person and the organization or company are kept in view and digitally accessible across various target groups and channels: from internal channels (intranet or employee app) to own websites, apps, or social media channels. An automated flow of information into all digital channels allows for more effective penetration of different target audiences with less effort, keeping all channels up to date with relevant content in real time.

Content creation remains fully under the control of the region or municipality through the “Content Builder” module. By using the “Select” module, a seamless approval process can be implemented for critical sources. This accelerates the flow of information, optimizes it with fewer resources, and enables cross-channel automation.