All the content produced daily with great effort by the region – from all relevant organizations, public authorities, associations, cultural institutions, locations, etc. – in real time: press releases and blogs, Facebook, Instagram, or LinkedIn pages of organizations and individuals. Supplemented by media monitoring of local online media as well as traditional media covering relevant topics of the municipality or region.

The desired content is kept in view internally and targeted to the respective audiences across channels: from internal channels of municipalities to websites, apps, or social media platforms. An automated flow of information into all digital channels allows for more effective penetration of different target groups with less effort, keeping all channels up to date with relevant content. This boosts daily relevance, usage, and reach of the organization’s channels sustainably – the foundation for all digitalization efforts. Additionally, through the “Signature” module, the solution can be “powered by” sponsors, allowing the costs to be fully covered by partners.

Content creation remains fully under the control of the region or municipality through the “Content Builder” module. By using the “Select” module, a seamless approval process can be implemented for critical sources.