All the content produced daily with great effort by the relevant organizations of the city – including public authorities, associations, cultural institutions, locations, etc. – in real time: press releases and blogs, Facebook, Instagram, or LinkedIn pages of organizations and individuals. Supplemented by media monitoring of local online media as well as traditional media covering relevant city topics.

The desired content is kept in view internally and targeted to the respective audiences across channels: from the city’s intranet channels to websites, apps, or social media platforms. An automated flow of information into all digital channels allows for more effective penetration of different target groups with less effort, keeping all channels up to date with relevant content. This boosts the daily relevance, usage, and reach of the city’s channels sustainably – the foundation for all digitalization efforts. Additionally, through the “Signature” module, the solution can be “powered by” sponsors, allowing the costs to be fully covered by partners.

Content creation remains fully under the control of the city through the “Content Builder” module. By using the “Select” module, a seamless approval process can be implemented for critical sources.