In tourism regions, communication takes place across many different channels. There are associations with associated organizations, businesses, and clubs in the region, as well as individuals who work independently and also publish content independently. On websites, in press releases, in their own publications and blogs, as well as on various social media platforms. In addition, there is a large volume of relevant daily contributions published in trade media and traditional media, as well as decentralized content published by competitors.
The effort and resources invested in public relations and internal communication are enormous. Yet not all activities can be centrally monitored. Each unit only reaches its own, narrower stakeholders through its own channels.
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We’re changing that. Very quickly. Without the burden of an IT project. Without organizational effort. Without interfering with existing structures and practices.
What if ...
… if all the touristically relevant content, produced daily with great effort by the association, all relevant organizations in the surrounding area and region, cultural institutions, event locations, etc., were consolidated in real time?
… if businesses and associations from the region could be offered a high-reach platform for their content?
… and if media monitoring of local online media, as well as traditional media and trade media on relevant topics and individuals, could be combined with it?
… if the desired content could then be consolidated and widely used across various digital channels, automatically channeled to target groups? From integration into the organization’s intranet channels to various websites and apps within its sphere of influence, all the way to structured, automated distribution across social media platforms.
A adaptable modular system.
Our modular solutions can be used flexibly: you can start with individual modules and expand at any time as needed or when new requirements arise.