During events, communication takes place across many different channels. There are organizers with affiliated organizations, local businesses and event venues, as well as individuals who work independently and publish content on their own. This happens on websites, in press releases, in their own publications and blogs, as well as on various social media platforms. Additionally, a large number of relevant articles are published daily in trade and traditional media, along with decentralized content from competitors.
The effort and resources invested in public relations and internal communication are enormous. Yet not all activities can be centrally monitored. Each unit only reaches its own, narrower stakeholders through its own channels.
We’re changing that. Very quickly. Without the burden of an IT project. Without organizational effort. Without interfering with existing structures and practices.
What if ...
… the entire, painstakingly produced daily content from the organizer, all relevant surrounding and regional organizations, cultural institutions, event venues, etc., were consolidated in real time?
… not only the distributed press releases and blog posts were easily viewable, but also the official Facebook pages, Instagram accounts, or LinkedIn profiles of the organizations and individuals?
… media monitoring of local online media as well as traditional outlets and trade media on relevant topics and people could be integrated with this?
… the desired content could then be consolidated, reused across various digital channels, and automatically targeted to specific audiences — from integration into different websites and apps within the sphere of influence to structured, automated distribution across social media platforms?
A adaptable modular system.
Our modular solutions can be used flexibly: you can start with individual modules and expand at any time as needed or when new requirements arise.